From: WINGS Marketing Team
To: ALL STORES
Date: July 20, 2023
JULY 29TH IS NATIONAL CHICKEN WING DAY and being Canada’s Most Award Winning Wings
chain, naturally we need to celebrate! As the day draws closer, we have developed an exciting
campaign to support you in celebrating this day.
We will be featuring an ALL-DAY $12 WINGS & FIJI BLOND BEER (18oz) promotion for National
Chicken Wing Day! GoldWings will support this promotion with $8.50 food cost reimbursed to
each location for each promo sold. (Limit of one offer per person, dine-in only at participating
locations).
To create some excitement online we will have posts leading up to the big day on your location
Facebook pages as well as our corporate Instagram account starting on Monday, July 24th.
SUMMARY POINTS OF NATIONAL CHICKEN WING CAMPAIGN
• ONE ORDER OF WINGS AND FIJI BLOND (18oz) PER GUEST. DINE-IN ONLY.
• $8.50 Food Cost will be supported for promo orders that day
• Summary reporting to be submitted to Katie at Head Office for operator reimbursement
• Radio on-air creative will support this promo
• Social media posts on Instagram and Facebook starting on Monday, July 24th
• Social media ads starting on Monday, July 25th
FAQ’s
- If a guest does not drink beer, can they order a different beverage?
Yes, the guest may substitute our house-wine or a pop - If a guest wants to substitute the Fiji Blond Beer, can they do so for an additional cost?
Yes, Chelsea can create an additional button for $1 more to substitute for a different beer - Who do we send our food cost to?
Please send your report to Katie - What do we do if a guest comes back a second time?
While we are limiting the promotion to one order per customer, we would not recommend
refusing a guest who returns later in the day or evening for a repeat experience - Can we request for additional POPs?
Yes, please click here to send your request through our Marketing Request Form.